Digital Display

Chase Credit Cards

Date
Sep 2020
Client
Chase IHG, United
Role
Digital AD

Digital Display Campaigns for Chase Intercontinental Hotels, Chase United

#campaignrefresh #concepts

EARN NOW, STAY LATER

WHO: We are speaking to the Intercontinental Hotels Group Loyalist–Ages 35-64, with a median income of $155K. They take almost 4 trips per year with a median of 15 nights per year in a hotel.

WHAT: While travel is currently on hold, this campaign is preparing for a rebound in interest —The IHG Rewards Club Premier Credit Card is the card that helps you make the most of everyday spending today, so you can enjoy special travel moments to come.

HOW: Develop a new, flexible campaign that can evolve as consumers go from thinking about their next trip to actively planning and booking it. With sensitivities around Co-vid, we depict travel moments that are aspirational but attainable.

-OLVS (Upper funnel awareness) that build more emotion around the benefits of the card and how they facilitate big and small travel moments :15sec and :06sec cutdown  
-Digital Display Banners (Mid-funnel awareness) that quickly link the card benefit to a travel moment.  

NO FEE TRAVELER

WHO: We are speaking to the Intercontinental Hotels Group Loyalist–Ages 35-64, with a median income of $155K. They take almost 4 trips per year with a median of 15 nights per year in a hotel.

WHAT: While travel is currently on hold, this campaign is preparing for a rebound in interest —The IHG Rewards Club Premier Credit Card is the card that helps you make the most of everyday spending today, so you can enjoy special travel moments to come.

HOW: Develop a new, flexible campaign that can evolve as consumers go from thinking about their next trip to actively planning and booking it. With sensitivities around Co-vid, we depict travel moments that are aspirational but attainable.-OLVS (Upper funnel awareness) that build more emotion around the benefits of the card and how they facilitate big and small travel moments :15sec and :06sec cutdown  -Digital Display Banners (Mid-funnel awareness) that quickly link the card benefit to a travel moment.

UNITED


WHO
: For new flight attendants in training,

WHAT: United wants to provide a reference sheet that explains the Bonus Bucks program, Steps for program success, Key Talking points of the Explorer Card and how the portal is a resource at your fingertips.


HOW: Continuing the look and feel of the work on the current campaign, transform the information into a simplified, fun, reference card.

Another One...

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