Transforming existing HBO Max video properties for social.
Below is my reel showing a curated selection of work and skill sets in a Before/After format.
Developed branded video for Palante launch. Video resonated well and was posted and reshared across the greater HBO network social media accounts. Developed an asset library to quickly take elements from the new branding and quickly use it as accent treatments for the new branded videos.
De Lo Mio
To promote De Lo Mio on HBO Latino, we gamified a zoom Q&A video of the actors. Elements from the movie poster were extended into an animated theme for the video. Fun scenes from the movie were also adapted for social. The content performed well 3,300+ & 1100+ views
For Entre Nos, Type treatments were added to compliment the content.
Diego Torres Sinfónico
We transformed a plain Q&A and polished it so it had a more premium look. I added a gold type treatment, shiny sparkles, bokeh, parallax title screen, SFX and music. Performed well at 1800+ views
I took a plain zoom video interview with Paulina Rubio and customized a video treatment for it. Result: The video was well received on Pa'lante HBO and Paulina posted it on her IG too!
Social media art direction for various L’Oreal brands including Dark & Lovely, GoIntense!, Au Naturale, & Amla Legend