Date
Dec 2017
Client
L'Oréal
Role
Freelance Sr. AD
Who: Primarily targeting multi-cultural women that are redefining and celebrating their hair texture
What: L’Oreal has hair products that fit your lifestyle
How: Social media art direction, design, video editing, and light motion graphics for various L’Oreal brands including Dark & Lovely, GoIntense!, Au Naturale, & Amla Legend. Posts include but are not limited to: theatrical cross-promotion, giveaways, retail, celebrity Tracee, models with products, influencers, and supporting video for pitch decks to retailers like Walmart and more.
For these two products in development, Dark and Lovely had a powerpoint presentation full of swipe that they wanted transformed into a video to convey the brand tone and elements of the product. The video would be used to pitch to national retailers like Walmart. I animated static pre-existing assets and swipe from the powerpoint to bring the brand tone to life.
RESULTS: Both DAMAGE SLAYER & GOINTENSE! videos resonated well with national retailers. The products are now in Walmart and other stores.
“Holidays” and "Wash Day" from That's my curl campaign. Transformed video content into video vignettes for social channels. The CTA would link out to the product on Walmart’s online store.
