WHO: People who work for retailers that buy and sell Sigura products, and also residential consumers who have a pool or a spa at their house—people who love using their pools / view their backyards as the best distraction to help them through the unsettling time in which we are all living. (During Covid-19)
WHAT: Introduce Sigura, and the fact that Sigura’s products have a 50+ year legacy of keeping pools safe, clean and clear. Request Sigura products from your retailer or for your pool cleaning service.
HOW: A paid social media campaign that clearly presents Sigura as a new brand, and what it provides to people who own pools and spas. US + Canada versions. Also posted on their FB page here
Social media art direction for various L’Oreal brands including Dark & Lovely, GoIntense!, Au Naturale, & Amla Legend