Stove Top

WHO

Consumers very familiar with stovetop and simply appreciate clever advertising and share funny content on social media.

WHAT

Print and social campaign showing people attempting serious conversations with mouths full of stuffing. Each execution features different awkward life moments.

HOW

Campaign execution included:

- Illustrations of people with exaggerated stuffed cheeks trying to speak

- Speech bubbles containing real-life awkward confessions

- Campaign line that plays on having your mouth full: "It's easier to say with Stovetop, because it's harder to say, which makes it easier to say"

- Focus on humor and entertainment rather than product features

- Designed for high shareability on social platforms

The campaign could generate strong social engagement by tapping into relatable moments of awkward conversations while keeping Stovetop's brand personality fun and approachable.