WHO
Latino viewers and multicultural audiences seeking representation and culturally relevant content on streaming platforms, with a focus on engaging the Latino community through authentic social media interactions.
WHAT
Social media content strategy for Pa'lante, HBO Max's multicultural division, transforming show content into trend-driven social posts while maintaining brand identity and increasing platform engagement.
HOW
Developed engaging social content strategy incorporating brand elements:
- Strategic adaptation of trending formats and pop culture references
- Integration of Pa'lante visual identity through colors and typography
- Behind-the-scenes content showcasing editorial development
- Motion graphics and subtle branding accents
- Enhanced engagement through video editing and color correction
The campaign successfully engaged the Latino community, increased platform discovery, and drove subscription growth while maintaining consistent brand identity across social channels.