WHO
Female riders and Latina motorcycle enthusiasts seeking representation and community in the motorsports industry, with a focus on empowering women to embrace adventure riding.
WHAT
Social media video campaign celebrating International Female Ride Day, showcasing the partnership between Polaris and Latinas Poderosas while highlighting diverse female riders in the community.
HOW
Captured authentic riding moments and stories using iPhone cinematography, enhanced through professional post-production:
- Mobile filmmaking leveraging iPhone's dynamic range
- Professional color grading in DaVinci Resolve
- Authentic storytelling featuring real female riders
- Bilingual messaging to reach broader audience
- Community-focused content highlighting group rides
The campaign successfully celebrated female riders while promoting inclusivity and diversity in the motorsports community.