WHO
Chase customers interested in purchasing new vehicles, specifically targeting those seeking exclusive deals and special financing options through their Chase relationship.
WHAT
Digital booklet featuring limited-time auto offers exclusively for Chase customers, designed with a cohesive layout that adheres to multiple brand guidelines while maintaining visual consistency.
HOW
Created unified digital experience balancing multiple brand requirements:
- Integrated design system incorporating Chase and automaker brand guidelines
- Streamlined user interface for easy offer comparison
- Responsive layout optimized for various devices
- Clear presentation of terms and conditions
- Seamless integration of multiple auto brand assets
The digital booklet successfully presented complex multi-brand offers in an accessible format while maintaining brand integrity for all partners involved.