Sigura

WHO

Target audience included retail partners and pool owners familiar with legacy brands like HTH and BaquaSpa, who needed to understand and trust the transition to the Sigura name.

WHAT

Introduce Sigura as the new identity for Innovative Water Care while maintaining brand equity in established product lines. Position the company as an industry leader in water treatment solutions, emphasizing their 50+ year heritage and commitment to safety.

HOW

Developed and executed an integrated social media campaign across Facebook and Instagram that balanced educational content with emotional storytelling. Created strategic video content that highlighted the company's legacy while introducing the new brand identity. The campaign's messaging focused on water safety and maintenance, particularly relevant during heightened safety concerns.

Campaign elements included:

- Strategic video content development

- Targeted social media advertising

- Educational content about water safety

- Brand storytelling highlighting 50+ year legacy

- Integrated messaging across platforms

The campaign successfully drove brand awareness and product demand during Sigura's peak selling season while maintaining trust with existing customers during the rebranding transition.