WHO
Finance-savvy travelers and travel enthusiasts on TikTok, particularly those seeking value-driven credit card options and travel rewards benefits.
WHAT
Social media campaign promoting Chase IHG's no annual fee traveler card through creative TikTok content that highlights key benefits while leveraging current platform trends.
HOW
Developed engaging TikTok content strategy incorporating trending formats:
- Adaptation of viral sounds and trending formats to showcase card benefits
- Point-of-view (POV) style content demonstrating real travel scenarios
- Before/after transformations highlighting travel rewards redemptions
- User-generated style content featuring authentic travel moments
- Educational content wrapped in entertaining trend formats
The campaign successfully merged financial education with entertainment, making credit card benefits accessible and engaging for the TikTok audience while maintaining compliance with financial advertising regulations.
The first concept is called “POV: 4th night free”. We use a combined evergreen “POV” trend and popular jump transition, to quickly tell the story. We invites viewers to imagine what it may be like, to have the card, and reap its rewards.
The second concept is “how it feels”. The card itself is a magical device. Each time the card is touched, It playfully jumps from every day life to an exciting new travel experience.