Chase United

WHO

United Airlines customers and Chase cardmembers, including frequent flyers and airline staff, with particular focus on delivering consistent brand messaging across various touchpoints.

WHAT

Comprehensive extension of the Rewarded campaign across multiple physical touchpoints, maintaining brand consistency while adapting designs for various formats and use cases.

HOW

Developed cohesive visual system across multiple physical formats:

- Print banner designs optimized for airport environments

- Brochure layouts combining compelling imagery with clear benefit messaging

- Seat card designs balancing brand aesthetics with practical functionality

- Flight attendant reference cards emphasizing usability and quick information access

- Unified visual language through consistent color, iconography, and design elements

The campaign extension successfully maintained brand integrity while adapting to various physical formats and specific use cases within the airline environment.