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WHO
Finance-savvy travelers on Snapchat seeking value-driven credit card rewards.
WHAT
A social media campaign promoting Chase IHG’s no-annual-fee traveler card, and premier card through creative Snapchat content that highlights key benefits while tapping into platform-specific storytelling and interactive features.
HOW
Developed an engaging Snapchat content strategy incorporating native best practices:
• Vertical, fast-paced video optimized for 3–5 second attention spans
• Snap Ads, Story Ads, and Video Ads for maximum reach
• POV and candid travel clips aligned with Snapchat’s authentic, in-the-moment style
• Educational snippets woven into bite-sized, entertaining Story sequences
The campaign successfully blended financial education with immersive, entertaining storytelling, making credit card benefits clear and relatable for the Snapchat audience while adhering to financial advertising regulations.
Story Ads Best Practices
Tile
Content
Traveler Story Ad 1
Traveler Story Ad 2
Premier Story Ad
Premier Story Ad 2
Traveler Video Ad
Premier Video Ad
Traveler Single Image Ad
Premier Single Image Ad
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