WHO
Three distinct target audiences across card tiers: value-conscious travelers seeking no-fee options, premium travelers desiring memorable hotel experiences, and small business owners looking to maximize travel rewards from business spending.
WHAT
Multi-channel creative campaign spanning three distinct credit card offerings (Traveler, Premier, and Premier Business) with tailored messaging and visual approaches for each segment:
- "Work Your Rewards" campaign
- "Feel Free" campaign
- "Choose Your Way" campaign
HOW
Executed comprehensive creative strategy across multiple formats and platforms:
- Developed diverse banner sizes (300x250, 300x600, 160x600, 320x50, 728x90, 900x250)
- Partnered with premium native ad platforms including Uber, Kargo, and Condé Nast
- Created data-driven imagery selection based on customer preferences:
- Traveler card: Pool/beach scenery, domestic locations
- Premier card: Luxurious hotel interiors and lobbies
- Business card: International pool/beach properties
- Maintained consistent brand elements while differentiating each card through distinct visual identity
- Incorporated brand bar showcasing portfolio diversity
- Implemented clear call-to-action in end screens
The campaign successfully delivered tailored messaging and visuals across all three card tiers while maintaining brand cohesion and driving conversions through strategic creative execution.