Ohio Benefit Administrators

WHO

Two key audiences: Large employers (100+ employees) offering self-funded health insurance seeking cost-effective, quality healthcare solutions, and insurance brokers working with the ProMedica sales team to connect employers with healthcare options.

WHAT

New healthcare business entity offering dual-plan options through a microsite and brand identity that maintains independence from ProMedica/Paramount while providing access to comprehensive provider networks in northwest Ohio.

HOW

Developed comprehensive branding and digital presence through strategic elements:

- Logo design incorporating influences from ProMedica green and Frontpath blue while maintaining distinct identity

- Microsite development featuring:

- Homepage with clear benefits messaging and multiple call-to-action points

- Provider network subpage with search functionality integration

- Employer solutions subpage highlighting customized services

- Strategic imagery selection featuring modern workplace scenarios

- Clear information architecture emphasizing key selling points:

- Network quality and cost control

- Provider network access and discounts

- Customized employer solutions

The brand launch successfully established OBA as a distinct entity while maintaining professional alignment with associated healthcare networks, positioning it effectively for key renewal cycles.